Named after a line that runs through home.
Latitude12 takes its name from 12.1975° N · 68.9634° W — the coordinates of Curaçao, where the company began.
A latitude line doesn't divide. It connects. The 12th parallel runs quietly through the Caribbean, touching the coast of Colombia, crossing islands, passing through cultures that share more than a map admits.
We took the name because it described how we already worked: grounded in one place, in service of a region. Hospitality built from inside the Caribbean and Latin America rather than imported into it.
Latitude12 brings considered stays, places and journeys into one connected way of travelling across the Caribbean and Latin America. The map can grow; the point of view remains local.
What the name stands for
Place
Knowledge that's local before it's global. We travel the region we work in.
Connection
A connected regional network — grounded in local knowledge, direct relationships and thoughtful context across borders.
Movement
Built for travellers who move between destinations, and for partners who grow with us.